We are living in a new age of real estate marketing in which 90% of home buyers are searching for homes on the internet (Source: Joint study from the National Association of Realtors and Google). Yet 87% of those buyers are working with real estate agents.
In today’s real estate market it is critical to have your home showcased and easily accessed on the Internet AND be easily found by the Realtor community through the Multiple Listing System. Buyers who are looking for homes in Fearrington are searching the web, and in doing so they find this website which has 500-700 visits each month from 300-400 unique visitors. When a prospective buyer searches for Fearrington listings on this site, our listings are prominently displayed as Featured Listings at the top of the list. This gives your home unparalleled exposure to that focused group of buyers who are looking for Fearrington properties.
As member of the Multiple Listing Service (MLS) we can present your home to the 7,000 Realtors that subscribe to the Triangle MLS service, with the same quality photography and descriptions that are found on our company website. Because we cooperate with other Realtors we have a greater opportunity to sell your home as each of those Realtors have buyers of their own who may be interested in your home.
Your home will also be featured on the major portal sites: Realtor.com, Trulia and Zillow, with customized marketing descriptions and virtual tours. Being featured prominently on these sites helps to draw more buyers to your property resulting in a faster sale.
But our marketing is just the beginning – our real work begins before the home is listed. We help you to stage the home so that it will show it’s very best. We bring in our contractors if necessary to help you to spruce up the home to satisfy the critical eye of today’s buyer. Then we bring in our professional photographer who takes gorgeous high resolution photos which helps your home to stand out above the competition.
Finally – we know Fearrington. Alexis is a Fearrington resident and Lynn lives just up the road and her mother lived in Fearrington for twelve years. We have sold homes in nearly every Fearrington community and understand the properties there. In 2013 we were #2 in Fearrington MLS sales. Being #2, we try harder!
If you are thinking of selling your Fearrington home, give us a call or send an email for a no obligation evaluation of your property and marketing plan. We look forward to the opportunity to serve you.